Recently,due to the influence of raw materials,the price of styrofoam has risen again and again,many people will not understand,why should such a continuous price increase,the price becomes higher,can it be sold?
To answer this question,we need to first know what is the difference between sales and marketing.
Selling often sells products cheaply,and marketing means selling products for value.
Price is an efficient method
Why are you willing to use price means for sales?Because the price is an efficient means.As long as the price is reduced,discounted,or promoted,the sales will be made immediately,with quick results and obvious results.Therefore,as soon as sales are blocked,the sales department immediately thinks of price measures.For example,many bad styrofoam manufacturers blindly reduce product prices in order to seize more market share,which can indeed attract a large number of customers in a period of time.
However,although the price means is efficient,it is easy to be dependent,so the next round will only increase the dose and continue to reduce the price,otherwise it will be invalid.This is dependence.Once the price instrument becomes dependent,it will change the breakeven point.Enterprises are so sensitive to profits,so once prices are lowered,they will find ways to reduce costs.Finding a way to cost will easily affect the quality.In the end,you will find that the price method gradually pushes the company to the edge of the cliff.Just like the styrofoam market,in order to compete for market share,some unscrupulous enterprises used price means to hit the market with low prices due to poor materials.When the price of raw materials rose,they drastically lowered product prices,which caused many companies to be affected.,The industry is stuck in a price war dilemma.
Price is the lasting means
People who are sensitive to prices will chase prices repeatedly.Customers brought by low prices will also leave because of lower prices.In other words,price does not bring customer loyalty.Low prices first come first and then hard,high prices first come first.It is easy to attract customers at low prices,but difficult to stabilize customers;it is difficult to attract customers at high prices,but easy to stabilize customers.Low prices produce price recognition,while high prices produce value recognition and quality recognition.
The manufacturers who fight the price war dominate the market with low-quality and cheap products,and the prices are lower than others.The same variety,from tens of yuan to a few yuan,no difference in packaging at all!But in fact the gap is huge!In the market for styrofoam,every manufacturer claims that its products are many times higher in foam,longer in length and longer in length,and prices vary widely.Customers only look at the surface and see no difference at all,so they choose low-priced products,but the actual quality of these low-priced products does not fully meet the advertised standards.
But customers do n’t know,they are staring at cheap purchases,bad coins are driving out good coins,slowly real good products start to cut prices in order to survive,but they have to maintain profits,and in the end they can only use low-quality raw materials,thus falling into the price The dilemma of war.So,this is really an era of death!In order to let yourself live,I don't want everyone to live!As a result,everyone has no life!
The price is bad,the market is bad,and of course you can return to the original level.However,the repair process will be very long,and even need to pay the price of a batch of death.Sometimes,even a breed will disappear completely.The new strength is not from the moths who are not afraid of the dead,but from the perseverant who insists on their own quality positioning and price positioning.The industry does need to restore business rationality,not so much madness!The price is a double-edged sword,which can hurt others as well as others.Irrational price wars are usually equal to the end.The day when the industry has no money to earn,it is not far from death.
The company that insists on its own positioning is the backbone of the industry
Low prices are conducive to industrialization and large-scale,but the price is too low and excessive,without resorting to means,it kills the industry.Only those companies that always insist on their own positioning,whether it is brand positioning,quality positioning or price positioning,are the backbone of the industry and the future and hope of the industry.
When styrofoam first entered the Chinese market,our economic level was very poor,and our consumption capacity was very weak.We needed a lot of low-end styrofoam or even garbage styrofoam to fill.At that time,it was understandable that the garbage industry was very developed..Today,our consumption power and appreciation have come up.When we reproduce so much junk foam,it is a waste of resources,it is to challenge consumer tolerance,and it is not responsible for the industry and our own future!
The truly respectable company is not the fastest growing and expanding company,nor the largest company,but an enterprise that consistently creates business value and social value,and has its own bottom line throughout.Their existence is a blessing for the industry,a blessing for the society,and a blessing for themselves!Adhering to the value of one's own products,adhering to one's own business values,and adhering to one's own valuesare important bottom lines for enterprises and businesses,and they are also the bottom line for Juhuan.